I need a logo

When thinking about starting a business, you might well immediately think ‘I’ll need a logo!’ But that’s not quite true. While your logo is an important way of identifying and representing your business, there’s much more to it…

ABOVE The big brands spend an eye-watering amount on their new logos. Logo design can cost a fortune but our branding packages won’t set you back this much!

Brand or logo — what’s the difference?

The brand is the whole business which includes a logo. The logo is only a part of the brand. A logo by itself is a graphic that represents the brand. Think of Santa Claus as the logo for Christmas – Christmas still exists without Santa, but the fonts and colours are just as important for the whole feeling of the festive season.

The brand is the feeling a person gets when they interact with your company on any level. Without the brand, the logo doesn't really mean anything.

In order to design a logo, first we need to work out what the company represents and stands for, which helps us decide the style of logo, including the colour palette and font styles.

ABOVE The main styles of logo design.

When designing a logo and branding, it all begins with a moodboard to set the tone and concept for the brand. There will be a deep conversation with the client about the idea and what the business represents, for example: is it fun or corporate?

The colours, the imagery and the fonts all lead the logo in a direction. At the beginning of the journey – the moodboard stage – it’s almost impossible to know where it will end up.

Not one, but FOUR unique logos are designed for you – the client – to choose from, and they are all designed to a very high standard and ready to go; it's a shame some of them never see the light of day! But after a couple of tweaks and experimenting with the colours and fonts, we’ll arrive at The Perfect Logo.

The colours and fonts are all carefully selected; the brand kit is created to be referenced for any future branded product or content, from your website design to any branded merchandise such as baseball caps, umbrellas or mugs, to keep it all consistent and on-brand.

In order to launch your new business, you will need social media avatars, an email signature and a Zoom background; maybe some print stationery such as business cards and pull-up banners, or a PowerPoint template, can provide all of these. See branding packages.

Remember, branding is more than just a logo or a catchy slogan; it's about creating a meaningful connection with your audience and building trust in your brand. If you need more specific advice or assistance with any aspect of branding, feel free to ask.